PJ Accetturo

COMMERCIAL

Accetturo turned a $2,000 budget and Veo 3 into the Kalshi ad that aired during the NBA Finals and racked up 18 million impressions in 48 hours: the moment AI advertising stopped being hypothetical. He now runs Genre.ai and publishes the field's most-read AI filmmaking newsletter.

PROFILE VERIFIED 15·JUL·2026 · 2 SOURCED EVENTS

Selected Works

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Kalshi · NBA Finals spot

2025 · COMMERCIAL · VEO 3

Made for roughly $2,000; 18M impressions in its first 48 hours. The canonical viral AI ad.

Career Timeline

2025Founds Genre.ai on the back of the Kalshi campaign; brand work follows SOURCE: COMPANY · PRESS
2025Kalshi Veo 3 spot airs during the NBA Finals: ~$2K cost, ~18M impressions in 48 hours SOURCE: BUSINESS INSIDER